RSS Powered "Carousel":
This highly interactive creative leverages an RSS feed found within the MSN Entertainment suite of content to power this "carousel" like execution.

The beauty of the campaign was that becasue it was powered by RSS the content was continually fresh and up-to-date, representative of the content of the MSN Entertainment channel.

This execution is 1 of the top 5 all time performers within our agency and rivals most in-page interactive executions. Great performer!		   RSS Powered "Perspective Scroller":
This interactive creative leveraged an RSS feed found within the MSN Entertainment suite of content to power this "perspective" style execution.

Aside from the fact that this execution was continuously fresh, this creative featured an up front animation to help engage the user, while the interactivity ultimately was responsible for driving trial.

The depth of content and richness of interactivity resulted in a significantly higher than average CTR for the client.
     
     
MSN Entertainment : RSS Powered Campaign
Timeframe:
May 2007 - current

Description:
Heated Details worked with the MSN team to develop an online marketing campaign to promote the latest version of their proprietary online Video service. To best convey the topical and streaming nature of the MSN Video product, featuire benefits and breadth of content, Heated Details developed a series of this RSS-powered ad executions as to drive traffic from both on off of the MSN network.

HD plays a proactive role in getting innovative technology live on the MSN properties, working with numerous teams including MSNDR & AdOps, Atlas Rich Media, which helped shape trafficking practices moving forward.

Services Rendered:
Design, Development, Animation, XML, Video