Breaking down the fourth wall

For Bing, distribution of compelling digital content is fairly easy; what isn't so easy is understanding the value of consumer interactions. We created an interactive digital reporting suite like no other, which reveals incredible insight on platform, channel and campaign behaviors, as well as actionable steps to optimize media spend and recommendations on new opportunities in the branded entertainment and second screen realm. We took in a wide swath of structured and unstructured data, and made it easy for key decision-makers to take action with confidence and zeal! It wasn’t easy, but boy does it work wonders.